Hallcon San Jose Electric Bus Facility Branding
Client: Hallcon Corporation
Location: San Jose, California
Challenge:
Hallcon, a leading transportation service provider for companies like Facebook, Google and others, needed to fully brand its new San Jose electric bus location ahead of a high-profile client visit. With a tight timeline and high expectations, the company required a turnkey solution to create an engaging and professional environment that reflected its brand and mission.
Solution:
To meet Hallcon’s goals, a comprehensive visual branding strategy was developed and executed, transforming the facility into a cohesive and visually striking space. The project included:
Planning and Coordination Every detail of the installation needed to be planned and coordinated with onsight employees, vendors and local zoning laws.
Mural Design & Installation: Large-scale branded murals were designed by Randall Skach to reflect Hallcon’s commitment to customer experience and sustainability. These vibrant visuals were installed throughout key areas of the facility.
Photo Gallery Creation: A curated collection of photographs showcasing Hallcon vehicles in real-world operations was developed, offering a personal and authentic touchpoint for visitors.
Photography Management: Multiple professional photographers were hired, and coordinated with employees and clients in high profile areas to capture high-quality images that aligned with the brand’s values and aesthetic in real world applications.
Printing & Framing: All photos were professionally printed and framed to create a polished, gallery-style presentation.
Delivery & Installation: Every element—from murals to framed photos and signage—was delivered and coordinated to be installed on site with multiple vendors, ensuring a seamless and timely setup.
Signage Design & Installation: Custom signage was designed by Randall Skach and installed by vendors strategically throughout the location, reinforcing brand identity and guiding the visitor experience.
Vendor Coordination: The project was completed through close coordination with multiple vendors including photographers, printing, framing mural installation while managing timelines, budgets, and quality control.
Result:
The fully branded San Jose facility impressed both internal stakeholders and visiting clients. The cohesive environment elevated the perception of the location and effectively communicated Hallcon’s leadership in electric vehicle transportation. The installation met the deadline and demonstrated the impact of thoughtful, high-quality branding in operational spaces.
