Oversaw corporate branding project that included murals, signage, and a photo gallery experience showcasing their EV transportation services, UX website redesign, and high-visibility event marketing. Produced trade show collateral and led RFP/RFQ bid submissions for multimillion-dollar transportation projects with Facebook, Google, and other Silicon Valley clients.

Created SEO-optimized content for 35+ regional websites. Managed editorial calendars for 75+ social channels and authored internal communications, including newsletters and the annual report.

Short-term marketing engagement plans with a nonprofit supporting K–8 academic programs. Developed content for outreach campaigns and donor communication. Produced branded assets for web and print.

Produced content for fundraising campaigns, blog posts, and community engagement efforts. Supported event promotions and created a donor-facing storytelling campaign “United Story”

Managed B2C multimedia projects from concept to completion with outsourced talent

Curated a gallery experience to showcase the variety of Hallmark’s sound and music projects in multimedia formats

Facilitated public domain music recording project, saving $500k+ in publishing costs

Implemented consumer testing and market research into developing new product concepts

Developed and wrote 100+ seasonal product concepts from ideation to market release

Partnered with license owners (Disney, Warner Bros, etc) to maintain brand standards