SFA Companies
Rebuilt marketing strategy for B2B industrial tool distributor focused on national growth. Managed a branded product showroom development with a 2-month turnaround. Shifted focus from end-user to distributor lead generation, resulting in a 10% YoY sales growth. Directed multi-brand rebranding and Shopify website redevelopment. Launched SEO-driven email and paid media campaigns with open rates of 34% and CTR of 7%.
StrategyCorps
Led content strategy for Fintech SaaS firm. Created B2B marketing assets including nurture emails, landing pages, and guides. Aligned messaging across sales and product teams to improve conversion.
Black & Veatch
Managed global social media strategies for Fortune 500 engineering firm. Facilitated $ 150 K+ paid media spend and 18 internal business accounts. Led analytics and launched an internal employee advocacy program.
Oversaw corporate branding project that included murals, signage, and a photo gallery experience showcasing their EV transportation services, UX website redesign, and high-visibility event marketing. Produced trade show collateral and led RFP/RFQ bid submissions for multimillion-dollar transportation projects with Facebook, Google, and other Silicon Valley clients.
Hallcon Corporation
Created SEO-optimized content for 35+ regional websites. Managed editorial calendars for 75+ social channels and authored internal communications including newsletters and the annual report.
DH Pace
Short-term marketing engagement plans with nonprofit supporting K–8 academic programs. Developed content for outreach campaigns and donor communication. Produced branded assets for web and print.
Upper Room KC
Produced content for fundraising campaigns, blog posts, and community engagement efforts. Supported event promotions and created a donor-facing storytelling campaign “United Story”
United Way
Managed B2C multimedia projects from concept to completion with outsourced talent
Curated a gallery experience to showcase the variety of Hallmark’s sound and music projects in multimedia formats
Facilitated public domain music recording project, saving $500k+ in publishing costs
Implemented consumer testing and market research into developing new product concepts
Developed and wrote 100+ seasonal product concepts from ideation to market release
Partnered with license owners (Disney, Warner Bros, etc) to maintain brand standards